Susan Duffy is a business growth strategist, entrepreneur and luxury travel industry veteran with a career defined by bold thinking, creative execution, and a passion for reinvention.

With more than 15 years of experience spanning global marketing agencies, senior leadership roles, and founder-led ventures, she has helped executives scale complex organizations and guided hundreds of travel entrepreneurs to success. Her approach blends analytical rigor with intuitive insight — grounded in transformative practices that deliver real-world results.

Susan has led growth strategy at major organizations including Internova’s luxury division, Global Travel Collection, SmartFlyer, and All Star Travel Group. Earlier in her career, she founded her own firm, Susan Duffy & Co., designing bespoke journeys for high-net-worth clients around the world — experience that continues to inform her deep understanding of the industry.

A lifelong student of human potential, she believes building a business is also a path to building a meaningful life — one aligned with purpose, values, and a sense of possibility.

She created ROADMAP to be the program she wished existed when she was starting out: clear, empowering, grounded in real-world expertise, and designed to spark momentum.